The importance of a good planning for your fashion brand

Posted by Erica on Jul 27, 2009 in Blog | 0 comments

Today I want to tell you the importance of a good planning for you fashion brand. In the last years every time I get into a clothing store or a shop I see most of the clothes are copied from other brands and the quality looks very cheap. Have you ever asked yourself why the most famous brand in the world like Gucci, Louis vuitton, Chanel etc are so loved? It is not because they are expensive, to me the answer is only one…collection planning. Since the beginning of fashion every designer has invented something caratteristic for its brand...